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The Road to Successful Marketing

  1. Awareness occurs when a person understands that there is information being presented. Nothing happens until awareness occurs, causing people to pay attention.
  2. Interest occurs when a person acknowledges that there is information presented that may be valuable to them and they decide to pay attention and look for benefits.
  3. Benefits occur when a person sees that there is a viable solution available to meet their needs.
  4. Desire occurs when a person imagines being better off. Based on the benefits, they are ready for the next step.
  5. Action occurs when a person takes steps to follow through with the suggested solution that will lead them to their reward
  6. Rewards occur for a person and others involved when a good solution has resulted and they feel acknowledged for making a good choice.  These steps start over again with the next project.

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